What’s the difference between Clarify and Cleanse Shampoos? Why do I need both?

Occasional Clarifying is ideal to refresh your hair and scalp and provide a clean slate for optimal conditioning. Clarify will remove buildup from things like natural oils, environmental pollutants, styling products, silicones, and chlorine. Free of these, your waves and curls can get their bounce back as buildup is no longer weighing them down or blocking out the moisture so crucial to textured hair.  

Clarify, however, should not be used for each wash as it removes your natural oils as well and, if over-clarifying, you will force your scalp to overproduce oil resulting in sebum buildup.  Cleanse Shampoo will have you covered between your Clarify days as it  gently removes buildup while maintaining the delicate moisture balance healthy hair thrives on.